The sitar’s emergence in Western popular music during the 1960s represents a profound moment of cultural interplay, musical innovation, and also complex tensions around appropriation and commodification. At the heart of this story stands Ravi Shankar, the legendary Indian sitar virtuoso whose career bridged continents and traditions with unprecedented influence. Long before the sitar’s sound permeated psychedelic rock and pop charts, Shankar had already begun shaping Western musical sensibilities through collaborations with classical musicians like Yehudi Menuhin and jazz innovators such as John Coltrane and Dave Brubeck. His tenure teaching at UCLA in the early 1960s introduced American musicians to the intricate modal systems and improvisational depths of Hindustani music, planting seeds that would later flourish in various popular genres. Shankar’s deep commitment to the spiritual and disciplined practice of raga was pivotal in positioning the sitar not as a novelty instrument, but as an expressive vehicle of complex musical and philosophical ideas.
The first widespread Western popular music encounters with sitar sound came around 1965–66, a period marked by eager experimentation with Eastern aesthetics among British bands. While George Harrison’s sitar on “Norwegian Wood (This Bird Has Flown)” from the Beatles’ Rubber Soul (1965) is frequently cited as the seminal moment of the sitar’s pop debut, earlier works reveal a more gradual absorption of Indian influences. The Yardbirds’ “Heart Full of Soul” (early 1965) famously featured Jeff Beck emulating sitar tones on guitar, after initial plans to include a sitar recording were scrapped. The Kinks’ “See My Friends” (July 1965) utilized a droning guitar tuned to evoke Indian musical textures, creating a sonic atmosphere that prefigured sitar’s direct integration. These examples underscore that British musicians were engaging with the concept of raga and drone—elements crucial to Indian music—prior to the actual instrument’s physical inclusion.
Brian Jones’s sitar on the Rolling Stones’ “Paint It Black” (May 1966) signified the first prominent chart hit featuring the authentic sitar in a Western rock context. Jones’s collaboration with Harihar Rao, a disciple of Ravi Shankar who had settled in the U.S., added a level of authenticity, yet the song also typifies the period’s ambivalence—sitar as a symbol of exoticism and psychedelia, rather than a fully integrated musical element. This ambivalence framed the phenomenon of “sitarsploitation,” a term coined to describe the spate of albums and singles during the mid to late 1960s that exploited the sitar’s timbral novelty to capitalize on the psychedelic craze. These recordings often featured session musicians or studio projects that inserted sitar or sitar-like instruments (including electric sitars popularized by Danelectro) to evoke a vague Eastern mysticism. While commercially successful, many such works lacked the structural and improvisational sophistication inherent to Indian classical music, reducing the sitar to a decorative effect or a pop-culture shorthand for drug-influenced states and Oriental fantasy.
The Beatles’ Revolver (1966) stands as the most artistically and musically sophisticated engagement with the sitar and Indian music in 1960s Western popular music. George Harrison’s compositions “Love You To” and “Tomorrow Never Knows” embody a genuine integration of Indian instrumentation, rhythms, and philosophy. “Love You To” uses sitar and tabla alongside a tambura drone, replicating the cyclical, modal nature of a raga performance, while “Tomorrow Never Knows” incorporates tape loops and drone elements inspired by Indian devotional music. Harrison’s sustained studies with Ravi Shankar were crucial; the direct mentorship ensured these songs went beyond superficial exotica and engaged deeply with the form and spirit of the tradition. As Harrison himself noted, Shankar’s influence introduced him to “a whole new world of sound” and “a new spiritual direction”.
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Kali Bahlu - Kali Bahlu Takes the Forest Children on a Journey of Cosmic Remembrance (1968) |
Yet the spread of sitar in popular music was a double-edged sword. Ravi Shankar himself expressed mixed feelings about its Western reception, lamenting that much of the sitar’s presence in film soundtracks, commercials, and novelty records boiled down to cliché and superficial exoticism. For example, he criticized how the instrument was sometimes used merely as a cue for psychedelic drug culture, rather than as a serious artistic voice. In interviews and autobiographical accounts, Shankar reflected on the tension between maintaining his art’s integrity and embracing its global diffusion. While he attended the 1967 Monterey Pop Festival, sharing a stage with rock icons and countercultural luminaries, Shankar remained a disciplined classical musician committed to spiritual depth, often distancing himself from the hedonistic elements of the counterculture with which the sitar had become associated.
Beyond Harrison and the Beatles, the sitar influenced a broad array of artists who engaged with Indian sounds at varying levels of depth. Robby Krieger of The Doors, who studied at Shankar’s Kinnara School of Music in Los Angeles, integrated modal improvisation and drone techniques in compositions like “The End,” merging rock intensity with Indian musical sensibility. Donovan’s “Sunshine Superman” (1966) and The Byrds’ later works also embraced sitar and raga-influenced modalities, reflecting the instrument’s symbolic role in articulating consciousness expansion and spiritual inquiry that resonated with the era’s youth. The Moody Blues, Traffic, and The Rolling Stones (beyond “Paint It Black”) continued to incorporate Indian elements, crafting a complex sonic tapestry that blended Western rock forms with Eastern musical frameworks.
From a sociocultural perspective, the sitar in the 1960s came to embody more than just a new sound; it became a potent icon of the psychedelic counterculture’s quest for transcendence, authenticity, and alternative spiritualities. Its drone and microtonal nuances resonated with the contemporary search for altered states of consciousness, often paralleling the expanded perception sought through meditation, yoga, and psychedelic substances. The sitar’s association with mysticism and India’s rich spiritual traditions attracted youth seeking meaning beyond mainstream Western materialism. However, this symbolic role also raised questions of cultural appropriation, commodification, and the limits of cross-cultural exchange. Scholars and critics alike debated whether Western musicians’ use of the sitar constituted respectful fusion or superficial exoticism. The term “sitarsploitation” crystallizes this ambivalence, highlighting how commercial interests sometimes diluted or misrepresented the instrument’s cultural depth.
The sitar’s characteristic resonance, sympathetic strings, and ability to produce continuous drone provided a unique sonic palette that meshed well with the psychedelic aesthetic of swirling, immersive soundscapes. Its tonal capacity for nuanced ornamentation aligned with the era’s interest in timbre, contributing to a broader experimentation in rock and pop. The instrument’s influence extended into the development of raga rock as a subgenre, with songs structured around modal improvisation, cyclical rhythms, and extended instrumental passages that echoed Indian classical forms.
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Okko - Sitar & Electronics (1971) |
The proliferation of sitar sounds also catalyzed innovations in instrument design. The electric sitar, popularized by Danelectro and session musicians such as Big Jim Sullivan, allowed for a sitar-like timbre accessible to guitarists, further embedding the sound into the Western musical vernacular, albeit often divorced from traditional technique or form.
One hallmark of the sitarsploitation wave is the album Sitar Beat (1967) by Big Jim Sullivan. As described on Night of the Living Vinyl, Sullivan’s covers of “She’s Leaving Home,” “Sunshine Superman,” and “Whiter Shade of Pale” became exemplary of the style. Tracks like “The Koan” and “Translove Airways (Fat Angel)” feature sitar swirling over fuzz guitar and tabla rhythms, creating a dreamy trance that is more about vibe than musical authenticity. Sullivan also released as Lord Sitar, with albums like Lord Sitar (1968) featuring stylized sitar versions of songs such as “I Am the Walrus,” further cementing the sitarsploitation brand.
Even session players like Vinnie Bell, the creator of the Coral electric sitar, were central to this movement. Bell’s instrumental “Quiet Village” from the Pop Goes the Electric Sitar series (1967, Decca) exemplifies how the Coral sitar sound became shorthand for psychedelic mood, especially when paired with lush orchestration. Compilations like Electric Psychedelic Sitar Headswirlers (volumes 1–5) gathered obscure psych rock, pop and folk tracks from the late 1960s that prominently featured sitar—both authentic and electric versions—spanning acts from across the globe, including Lord Sitar, The Pretty Things, Donovan, July, West Coast Pop Art Experimental Band and others.
In contrast to these novelty or instrumental‐covers LPs, dozens of mainstream pop singles of the era employed sitar or electric sitar as a stylistic flourish. Acts like The Box Tops with “Cry Like a Baby” (1968), The Lemon Pipers on “Green Tambourine,” and The Byrds on Moog Raga incorporated sitar sound either real or via electric sitar to evoke psychedelic texture. The Rascals released “Sattva” in 1968, featuring a sitar intro that opened the track with Eastern flavor. The Pretty Things included sitar on their concept album S.F. Sorrow (1968), primarily played by Jon Povey on tracks like “S.F. Sorrow Is Born” and “Death”.
Moreover, the fusion scene adopted sitar for instrumental effect: German jazz vibraphonist Dave Pike, on the album Noisy Silence – Gentle Noise (1969) with European combo MPS, featured electric sitar played by Volker Kriegel, merging funk grooves and sitar resonance on tracks like “Mathar”.
On the fringe of psychedelic fusion, Ananda Shankar, Ravi Shankar’s nephew, released his self-titled album in April 1970. Although slightly later, this release blends sitar and Moog synthesizer across covers such as “Jumpin’ Jack Flash” and elaborate compositions like “Sagar (The Ocean).” While this represents a deeper fusion, it also continues the sitarsploitation lineage by positioning sitar prominently in a cross‐genre pop format.
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Alan Lorber - The Lotus Palace (1967) |
What stands out in sitarsploitation is how the sitar became instrumentally visible rather than structurally embedded. In Sitar Beat, the sitar is front and centre: compositions revolve around its tone, yet they rarely mimic raga's improvisational approach or cyclical development; instead they repeat motifs over Western grooves. The electric sitar’s buzzing resonance and sympathetic string effect—what Vinnie Bell referred to as the “bad saddle” Coral timbre—became instantly recognizable as psychedelic sonority, even if disconnected from Indian technique.
Despite their lack of musical rigor, these sitarsploitation records sold well within the late‑60s psych market. They complemented film soundtracks, library music, and compilations such as the Electric Psychedelic Sitar Headswirlers box sets, reinforcing the stereotype of sitar as mystical, dreamy, and otherworldly.
You might also like the review I wrote about the compilation "Various Artists - Maximum Sitar '66-'72 (18 Sitar Classics From Psychedelia's Golden Age)"
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